Once a CEO of a company told me that he had an employee
working for more than 20 years in the company
and that he very much faced the dilemma
of what to give that person as a present, expressing propper
appreciation for what that employee had performed
and achieved within the company.

Money, incentive trips, none of them were appropriate.

A Serial N°1 watch created for the employee based on a corporate design
turned out to be the best choice.