No matter who, everybody is in the situation once in a while
to give someone a present.
Either your loved ones or your friends
your business partners.
Private or corporate.

The challenge is to give the right present.
I have read plenty of studies.
More than 70% of the people value
presents with a deeper meaning.

So going to a shop and to buy a watch from the shelf
is still a nice thing but
to design a watch for the person
you really want to express your appreciation to
is this deeper meaning we are talking about.

I have seen many people crying
because they had been so much
emotionally touched by the
attention and appreciation.